pubX launches in Australia with Andrew Gilbert appointment
· Source: ecommercenews.co.nz
In short
Advertising technology company pubX has launched in Australia and appointed Andrew Gilbert as Country Manager, ANZ, to lead operations and partnerships across Australia and New Zealand. The company promotes 'agentic advertising', where independent AI agents execute media trading decisions, claiming campaigns on its system return 78 cents of every ad dollar to publishers versus 43 cents in the traditional open programmatic supply chain. Gilbert argues the Australian market lags the US by nearly a year in adopting genuine agentic solutions.
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In the issue of week 39, 2026: AI Moves Into Supply Chain Operations as Evidence, Data and Trust Shape Adoption
Tags: adtech, agents, programmatic, supply chain, automation