Simon Huang, President of Ozon Greater China: Chinese Sellers are Flocking to Russia | Exclusive Interview
· Source: eu.36kr.com
In short
Chinese cross-border e-commerce sellers are increasingly shifting their focus from saturated European and American markets to Russia and the CIS region, drawn by a large underserved population of 250 million and low e-commerce penetration of only 23%. In an exclusive interview with 36Kr, Simon Huang, President of Ozon Greater China, explains how the platform's logistics infrastructure, AI-driven operational tools, and a strong emphasis on branding over short-term arbitrage are reshaping opportunities for Chinese sellers. He predicts that AI will democratize e-commerce operations, ushering in the era of the 'One Person Company' where true competitive moats lie in brands, IP, and user trust rather than scale or information asymmetry.
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In the issue of week 19, 2026: AI-Driven Platforms Boost Resiliency and Efficiency Across Global Supply Chains
Tags: cross-border, e-commerce, AI, Russia, logistics, branding