Mjuk scales circular furniture sales with AI and a new European logistics strategy
· Source: interiordaily.com
In short
Finnish second-hand furniture retailer Mjuk, which has sold nearly 100,000 pieces, is scaling its circular business after merging with Denmark's Keepr. AI now supports pricing, product descriptions, publishing and data analysis, tripling per-employee listing productivity, while B2B surplus and returned stock make up 70–80% of intake. Growth across continental Europe hinges on logistics costs, so Mjuk plans a mainland logistics hub funded by a new round, with profitability and integration as near-term priorities.
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In the issue of week 41, 2026: AI Moves Supply Chains From Planning Toward Execution, But Data and Capacity Set the Pace
Tags: logistics, circular economy, pricing, automation, B2B, furniture