Walmart and Mars Use AI to Plan for Early Halloween Success
· Source: businessinsider.com
In short
Walmart and Mars are deploying AI to cope with an increasingly early Halloween season, with consumers buying candy as soon as July during "Summerween." AI helps both companies forecast demand, route inventory by region, and monitor trailers and pallets so the right candy and costumes reach shelves within the season's tight 10-day peak window. Executives say the technology replaces manual, trial-and-error planning with automated, data-driven decisions.
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In the issue of week 39, 2026: AI Moves Into Supply Chain Operations as Evidence, Data and Trust Shape Adoption
Tags: supply chain, forecasting, inventory, retail, warehouse, automation