Tobacco, BAT Italia launches the first Made in Italy digital supply chain monitored by satellites and AI.
· Source: lamilano.it
In short
BAT Italia, Confagricoltura, New Tab, and Protab Italia signed a three-year memorandum to establish Italy's first fully integrated digital tobacco supply chain, leveraging satellite data and artificial intelligence through the Weplant project. The initiative covers over 6,000 agricultural operators and aims to enhance traceability, sustainability, and efficiency via precision agriculture and real-time data management. The agreement builds on a broader programmatic pact between BAT Italia and the Italian Ministry of Agriculture, reinforcing the country's leadership in European tobacco production.
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In the issue of week 13, 2026: AI-Driven Execution and Security Shift Supply Chain Into High-ROI Operating Systems
Tags: tobacco, supply chain, digitalization, precision agriculture, traceability, satellite