‘Grow into the future, or shrink into the past’: New Accenture Song global CEO warns marketing supply chain to embrace AI or get left behind
· Source: mi-3.com.au
In short
Ndidi Oteh, the newly appointed global CEO of Accenture Song, emphasizes the critical need for the marketing supply chain to embrace AI and innovation to remain competitive and relevant. She highlights that while AI can elevate creativity to a good level, true excellence still requires human ingenuity, urging the industry to move away from nostalgia and focus on experimentation and proactive adaptation.
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Tags: creativity, marketing, AI, innovation, automation