AI exposes greenwashing and ethical risks in global tourism supply chains
· Source: devdiscourse.com
In short
New research introduces an AI-powered system that detects environmental, social, and governance risks in tourism supply chains while tackling greenwashing. The framework integrates big data analytics, network mapping, and natural language processing to create a transparent, predictive system for ESG risk management. The system demonstrated 91% accuracy in distinguishing authentic sustainability claims from misleading ones.
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Tags: sustainability, compliance, monitoring, greenwashing, risk, tourism