Travel becomes a 'confidence story' as AI reshapes the booking funnel: Growth Distillery
· Source: travelweekly.com.au
In short
New research from News Corp's Growth Distillery, presented at News Australia's Travel Upfront in Sydney, argues that travel beyond 2027 will be defined less by demand than by confidence, as AI-generated content erodes trust and compresses the booking funnel. Findings show 59 per cent of Australians changed travel plans this year due to fuel prices, while AI use remains concentrated mid-funnel, leaving the 'dreaming' stage as the biggest branding opportunity. The report also flags the 55-plus cohort as a shifting high-value audience expected to add more than AU$10 billion in incremental travel spend by 2030.
Read Original Article — Read the full article on the publisher’s site.
In the issue of week 37, 2026: JD.com’s Physical AI and Integrated Platforms Fuel Supply Chain Revolution
Tags: travel, booking, consumer trust, AI adoption, demand