Morrisons builds AI-powered ‘digital twin’ of its supply chain
· Source: retailgazette.co.uk
In short
Morrisons is launching an AI-powered 'digital twin' of its supply chain in collaboration with Kallikor AI, enabling real-time experimentation and optimization of operations. The supermarket aims to use this model to proactively adapt to market shifts and enhance efficiency, following its recent rollout of Google's Gemini tool for in-store product searches.
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In the issue of week 29, 2025: Agentic AI and Digital Twins Forge Resilient, Profitable Supply Chains of 2025
Tags: supply chain, digital twin, AI, logistics, optimization, retail