Start-up Cherry’s Logistics ripe for growth with AI - and a human touch
· Source: theloadstar.com
In short
Hamburg-based forwarder Cherry's Logistics has launched with an initial team of seven, founded by former Senator International executives Tim Kirschbaum and Sandra Bufe along with Kuehne+Nagel veteran Marc-Henrik Schmitz. The start-up places AI at the heart of its operations through a proprietary data and knowledge environment called "Cherry's Brain", but insists on keeping humans central to customer relationships. It plans to grow organically with customers, remain lean, and use technology to cut administrative costs rather than replace forwarders.
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In the issue of week 39, 2026: AI Moves Into Supply Chain Operations as Evidence, Data and Trust Shape Adoption
Tags: freight, automation, knowledge, forwarding, startup