Adobe and Real Madrid Extend Partnership to Deliver AI and Agentic-Powered Personalized Experiences to 650M Global Fans
· Source: news.adobe.com
In short
Adobe and Real Madrid have expanded their partnership to leverage AI and agentic technology for delivering personalized experiences to the club's 650 million global fans. The collaboration will use Adobe GenStudio and Adobe Experience Platform to transform content creation and distribution, enabling scalable personalized content across digital channels. Fans will also gain access to Adobe Express for creating Real Madrid branded content, turning spectators into storytellers.
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Tags: personalization, automation, content, marketing, supply-chain, AI