Automakers Demand AI Pragmatism as Tech Budgets Shift to Supply Chains
· Source: autocarpro.in
In short
Global automakers are pulling back from broad generative AI experimentation and redirecting technology budgets toward targeted applications in supply chain and manufacturing, where material costs, tariffs and volatility hit margins hardest. According to Tata Elxsi executives, procurement teams now demand stricter ROI metrics after burning tokens with little value returned, while long-term commitments remain anchored around software-defined architecture, cloud telematics and product modernization.
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Tags: supply chain, automotive, manufacturing, ROI, generative AI, procurement