The content supply chain’s AI awakening
· Source: ibm.com
In short
The article presents the findings of a study by IBM in partnership with Adobe and AWS, revealing that while the adoption of generative AI in content supply chains has progressed slower than expected, enthusiasm remains high and the benefits significant. Organizations face challenges including cost, organizational change, risk mitigation, and trust in AI content, but those employing a strategic, holistic approach to AI integration report substantially higher ROI and enhanced creativity.
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Tags: content, supply chain, generative AI, ROI, risk, automation