Unlocking AI's Potential: IBM's Insights for CMOs
· Source: ainvest.com
In short
IBM's Institute for Business Value study reveals that 81% of CMOs view AI as transformative, yet 84% struggle with rigid operations that limit its potential. The generative AI in logistics market is projected to grow from USD 816.15 million in 2023 to USD 13621.30 million by 2032, driven by autonomous decision-making and predictive optimization. IBM's 'client zero' approach emphasizes data readiness as the foundation for AI success, with technology representing only 20% of the transformation.
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In the issue of week 33, 2025: AI-Powered Platforms and Geopolitics Drive 2025 Supply Chain Revolution
Tags: logistics, automation, forecasting, AI, data, optimization