How Shipway Is Using AI to Drive Post-Purchase Efficiency for India's D2C Brands
· Source: voice.lapaas.com
In short
Shipway, a logistics-tech company owned by Unicommerce, leverages its AI-powered ShipSense engine to reduce failed deliveries and lower costs for India's direct-to-consumer (D2C) brands. The tool analyzes order, customer, and courier data to optimize courier selection and flag risky cash-on-delivery orders. Results include a 67% reduction in return-to-origin (RTO) for some brands, delivery success rates rising from 79% to 85%, and platform-wide RTO cuts of up to 50%, positioning post-purchase intelligence as a key profit driver in India's booming D2C market.
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In the issue of week 26, 2026: AI Orchestration and Real-Time Automation Revolutionize Supply Chains and Logistics
Tags: logistics, D2C, RTO, delivery, AI, ecommerce