Retail technology innovation of the week: Morrisons taps AI for major shift in supply chain strategy
· Source: retailtechinnovationhub.com
In short
Morrisons has partnered with supply chain simulation technology specialist Kallikor to leverage AI for a fundamental shift in its supply chain strategy. Using the AI-powered Adaption platform, Morrisons is creating a digital twin of its end-to-end supply chain, enabling real-time optimization and proactive adaptation to market shifts. This initiative aims to enhance efficiency, resilience, and customer value through dynamic decision-making.
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In the issue of week 29, 2025: Agentic AI and Digital Twins Forge Resilient, Profitable Supply Chains of 2025
Tags: logistics, automation, AI, simulation, optimization, retail