Shoplazza Launches Athena to Bring AI-Native Operations Into Global eCommerce
· Source: manilatimes.net
In short
Shoplazza has launched Athena, an AI admin agent that helps merchants manage back-office eCommerce workflows through natural language, covering product creation, order inquiries, discount configuration, logistics, and data analysis. The agent allows merchants to describe business intent and execute tasks after confirmation, reducing the complexity of managing large SKU catalogs and cross-market operations. Athena is built on Shoplazza's AI-native commerce OS and aims to transform commerce software from function-based to intent-based systems.
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In the issue of week 20, 2026: AI-Powered Automation and Control Towers Drive Supply Chain Transformation
Tags: ecommerce, AI-agent, logistics, operations, merchants, automation