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China’s ‘618’ shopping festival goes all-in on AI, generating fresh consumption growth

· Source: globaltimes.cn

In short

China's annual '618' shopping festival sees major e-commerce platforms JD.com, Taobao, and Douyin embedding AI across the entire supply chain, from logistics to customer service. Industry experts note that 2026 marks a breakthrough year for AI in online retail, moving beyond price competition toward high-quality, AI-driven consumption growth. The government's policy guidance further supports this integration, aiming to unlock latent consumer demand and drive sustainable economic growth.

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In the issue of week 21, 2026: AI-Driven Automation and Adaptive Planning Redefine Global Supply Chains

Tags: AI, e-commerce, logistics, supply chain, 618, China

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