Lübeck-based H. & J. Brüggen KG: Why this German muesli manufacturer is now relying on mega-logistics
· Source: xpert.digital
In short
H. & J. Brüggen KG, a leading European muesli producer based in Lübeck, is undertaking its largest investment ever by building a fully automated high-bay warehouse. This investment responds to supermarket price wars, logistics personnel shortages, and limited industrial space, transforming a traditional food manufacturer into an integrated logistics company. The project exemplifies a broader industry trend of automation and vertical warehousing to improve operational efficiency and competitiveness in mature yet increasingly premiumized markets.
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In the issue of week 37, 2026: JD.com’s Physical AI and Integrated Platforms Fuel Supply Chain Revolution
Tags: logistics, automation, warehousing, supply chain, investment, food industry