Blue Yonder: 46% of people who shop with AI have returned what they bought
· Source: dcvelocity.com
In short
A Blue Yonder survey of more than 5,000 consumers across five countries found that of the 24% of U.S. shoppers who bought a product after an AI recommendation, 46% returned one in the past year. The top reasons were that the item differed from its description (36%) or was the wrong size or fit (23%), pointing to product data quality rather than AI itself. The study also shows heavy consumer sensitivity to returns policies, with 51% of U.S. respondents choosing a retailer based on its returns policy and 29% abandoning a retailer that tightened its policy.
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Tags: reverse logistics, returns, e-commerce, retail, product data, forecasting