Primark adapts decision-making around AI-driven simulations
· Source: logisticsmanager.com
In short
Primark has partnered with supply chain network design platform Kallikor to bring a simulation-led approach to its strategic supply chain decisions. The project starts by creating digital twins of Primark's distribution centres so teams can test alternative operating configurations before committing capital. Built on Primark's own operational data, the models allow parallel comparison of cost, service, capacity and risk trade-offs as the network evolves.
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Tags: simulation, digital twin, network design, retail, distribution