Sony, Nintendo face memory price surge amid AI demand
· Source: tradingview.com
In short
The AI industry's growing demand for memory chips is causing price surges that are affecting console makers Sony and Nintendo. Memory chip prices doubled in Q1 2026 and are projected to rise another 63% in Q2 2026, leading Nintendo to raise the Switch 2 price by $50 and Sony to increase the PlayStation 5 by $100. Elevated prices are expected to persist through at least 2027 as AI data centers consume vast quantities of high-bandwidth memory.
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In the issue of week 19, 2026: AI-Driven Platforms Boost Resiliency and Efficiency Across Global Supply Chains
Tags: memory, chips, gaming, pricing, shortage, AI