Zalando’s AI Push Helped It Kick Off 2026 Strong
· Source: finimize.com
In short
Zalando, the German online fashion retailer, reported a sharp pickup in sales activity in early 2026, with gross merchandise volume (GMV) up 21.7% to €4.3 billion. The company is leveraging AI tools such as the 'Zalando Assistant' chat-style stylist and AI-generated images to speed up content creation, improve product discovery, and lower operating costs. Management reiterated its 2026 outlook and is progressing with the integration of rival About You, acquired for about €1.13 billion.
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In the issue of week 19, 2026: AI-Driven Platforms Boost Resiliency and Efficiency Across Global Supply Chains
Tags: AI, e-commerce, logistics, retail, personalization, content-creation