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adidas taps project44 tech with focus on how AI transforming supply chain over next decade

· Source: retailtechinnovationhub.com

In short

Adidas has selected project44's AI-powered decision intelligence platform to transform its supply chain operations over the next decade. The partnership, which took eight years to secure, focuses on applying agentic and reasoning AI to execution and complex decision-making in supply chain management. Project44 aims to become a critical infrastructure and reasoning layer for resilient, highly complex supply chains by translating operational signals into actionable intelligence.

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In the issue of week 8, 2026: Agentic AI and Automation Drive 20%+ Gains in Supply Chain Execution

Tags: supply-chain, AI, decision-intelligence, logistics, automation, forecasting

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