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Primark announces AI powered supply chain decision capability partnership with Kallikor

· Source: retailtechinnovationhub.com

In short

Primark has partnered with Kallikor to deploy a simulation-led approach to supply chain decision-making, starting with digital twins of its distribution centres. The models, built from Primark's own operational data, let teams compare operating configurations and capital investments before committing spend. The retailer plans to reuse the living decision environment for automation pathways, network design and growth scenarios.

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Tags: supply chain, digital twin, simulation, distribution, retail, scenario planning

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