The new freight search engine: How AI ranks and reveals 3PLs
· Source: fastcompany.com
In short
AI is transforming how companies discover and compare third-party logistics providers (3PLs), with 70% of U.S. transportation firms now using AI solutions. Platforms like ChatGPT, Google AI, and Perplexity analyze structured content, trusted sources, and user-generated data to rank vendors. To improve visibility, logistics providers must optimize content for AI readability, focusing on clear answers, FAQ sections, and platform-specific strategies.
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In the issue of week 33, 2025: AI-Powered Platforms and Geopolitics Drive 2025 Supply Chain Revolution
Tags: logistics, AI, 3PL, freight, visibility, marketing