Primark creates AI digital twins in supply chain management overhaul
· Source: retail-systems.com
In short
Primark has partnered with supply chain network design platform Kallikor to build AI-powered digital twins of its distribution centres, letting teams simulate alternative operating configurations before committing to real-world changes or capital spend. The platform generates operational flow models from Primark's own data and enables AI-driven scenario exploration so multiple operating futures can be compared side-by-side. The retailer says the shared, system-wide evidence base will support cross-functional alignment on strategic network, automation and investment decisions.
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Tags: digital twins, supply chain, simulation, distribution, retail, automation