Freight AI Isn’t Replacing Brokers — Here’s the ROI
· Source: freightwaves.com
In short
Will Bewley, co-founder and CEO of Woflow, argues that AI in freight is not eliminating broker and dispatcher jobs but redirecting them, returning time to employees for higher-value work such as customer service and business development. Drawing on Woflow's decade of machine learning deployments and recent focus on 3PLs, brokerages, and carriers, he explains that automating tasks like TMS load builds and inbound email replies delivers measurable ROI. Bewley also points to the U.S. data center buildout — growing from 37 to 80 gigawatts — as a sustained source of freight demand, and says AI adoption in freight remains in its early innings.
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In the issue of week 39, 2026: AI Moves Into Supply Chain Operations as Evidence, Data and Trust Shape Adoption
Tags: logistics, freight, automation, brokerage, ROI, 3PL