Oracle AI World 26 - baking a supply chain global view with AI insight at Grupo Bimbo
· Source: diginomica.com
In short
Grupo Bimbo, the global bakery giant operating 250 brands and nearly 10,000 SKUs across 102 countries, is extending its long-standing Oracle Fusion footprint from finance into supply chain and AI. Global Business Technology Leader Antonio Parra explains how consolidating ERP, SCM, HCM and CX data into a single version of truth, combined with Oracle's Fusion Data Intelligence and new agentic capabilities like Claw, shifts teams from report-building to global decision-making across 200+ bakeries and 2,000+ distribution centers.
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Tags: supply chain, agentic AI, Oracle Fusion, data integration, distribution, decision-making