Seat’s Brau wants logistics to be bold in digitalisation, AI and skills
· Source: automotivelogistics.media
In short
Enric Brau, Seat’s logistics director since December 2024, aims to advance the carmaker’s logistics by building on existing digitalisation, automation, and AI initiatives to support increased EV production and enhance supply chain resilience. He emphasizes a human-centric approach centered on upskilling, collaboration, and sustainability to meet evolving customer demands and regulatory challenges.
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In the issue of week 19, 2025: Agentic AI Accelerates Autonomous, Resilient Supply Chains in 2025
Tags: digitalisation, logistics, automation, electrification, upskilling, forecasting