Artificial intelligence adoption projected to drive Southeast Asia's digital economy to $368 billion
· Source: streamlinefeed.co.ke
In short
The e-Conomy SEA 2026 report by Google, Temasek and Bain & Company projects Southeast Asia's digital economy will reach a gross merchandise value of $368 billion in 2026, a 17 per cent year-on-year increase, with AI integration now the main growth driver. The study shows generative AI reshaping e-commerce personalisation and SME operations, while machine learning optimises last-mile routing, automated sorting and demand forecasting across the ASEAN parcel market. It also flags structural risks: a widening digital divide, a shortage of AI talent and fragmented AI and data regulations across member states.
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Tags: logistics, e-commerce, forecasting, last-mile, supply chain, southeast asia