Shoppers Unforgiving of Return Restrictions
· Source: logisticsbusiness.com
In short
Blue Yonder's 2026 Consumer Retail Returns Survey, covering over 5,000 consumers in the UK, US, Australia, France and Germany, finds that 89% of UK shoppers would reduce or stop shopping with a retailer that restricted their returns for being too frequent. The study shows UK consumers resist return fees, return items far less often than French or German shoppers, and remain sceptical of AI's ability to recommend correct size or fit, with 41% of those who bought an AI-recommended item having returned it.
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Tags: returns, ecommerce, retail, consumer survey, AI recommendations