Beauty Industry Gets Its AI Makeover
· Source: pymnts.com
In short
The beauty industry is undergoing a significant transformation through AI integration across personalization, supply chain forecasting, and marketing. Major brands like Estée Lauder and L'Oréal are using AI for media optimization, virtual diagnostics, and product innovation, achieving up to 40% conversion uplifts and 31% advertising ROI improvements. The technology is also enabling smaller brands to compete through virtual try-on features and automated systems, though challenges remain around inclusivity and algorithmic fairness.
Read Original Article — Read the full article on the publisher’s site.
In the issue of week 46, 2025: AI Scales Up: Autonomous Supply Chains Drive 35% Productivity Gains
Tags: forecasting, personalization, inventory, automation, marketing, supply-chain