What can Dutch horticulture learn from developments in the Chinese flower market?
· Source: floraldaily.com
In short
Around Qixi, China's Valentine's Day equivalent, the Chinese flower market demonstrates unprecedented integration across its ornamental horticulture value chain. Consumer demand data is now shaping production decisions, AI tools are helping consumers select bouquets, and advanced cold chain logistics at facilities like the Dounan Flower Market are enabling delivery within hours. The article highlights how this consumer-to-production feedback loop, exemplified by Freshippo's data-driven variety testing and JD Logistics' front warehouses, offers lessons for Dutch horticulture professionals.
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In the issue of week 37, 2026: JD.com’s Physical AI and Integrated Platforms Fuel Supply Chain Revolution
Tags: logistics, horticulture, cold chain, e-commerce, data-driven, supply chain