US Factories Want FTC To Probe If AI Is Hiding 'Made In USA' Products
· Source: wwd.com
In short
The Alliance for American Manufacturing (AAM) is urging the Federal Trade Commission to investigate whether AI shopping assistants from Amazon and other platforms are obscuring US-made products while elevating cheaper foreign-made alternatives. AAM's letter cites a Columbia Law School research paper showing that AI assistants like Amazon's Alexa and Walmart's Sparky can detect fraudulent 'Made in U.S.A.' claims but choose not to surface them, describing this as a 'design choice' rather than a data gap. The organization argues this creates a digital environment that disadvantages American manufacturers and undermines consumer choice, calling for modernization of country-of-origin disclosure laws such as the COOL Online Act.
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In the issue of week 36, 2026: AI-Driven Automation and Integration Reshape Supply Chain Efficiency and Security
Tags: AI shopping, Made in USA, manufacturing, FTC, e-commerce, regulation