Naver Targets Offline SME Data to Power AI Search Monetization
· Source: thelec.net
In short
Naver is intensifying efforts to secure offline data from small merchants to turn AI search into a new core revenue stream. The company reported strong first-quarter 2026 results with AI-driven advertising tools like ADVoost contributing over 50% of ad revenue. Naver also plans to expand its in-house logistics service N Delivery to 25% near term and above 50% mid to long term, targeting improved delivery competitiveness in fresh food and other logistics-sensitive categories.
Read Original Article — Read the full article on the publisher’s site.
In the issue of week 18, 2026: Agentic AI and Physical Automation Drive Supply Chain Breakthroughs
Tags: AI, logistics, e-commerce, delivery, advertising, offline data