Lübeck-based H. & J. Brüggen KG: Why this German muesli manufacturer is now relying on mega-logistics – creative image on the topic, with AI: Xpert.Digital
· Source: xpert.digital
In short
H. & J. Brüggen KG, one of Europe's largest cereal flake producers, is undertaking its largest investment ever by building a gigantic, fully automated high-bay warehouse to address supermarket price wars, logistics personnel shortages, and industrial space scarcity. The company is transitioning from a traditional food manufacturer to an integrated logistics enterprise, leveraging automation and vertical warehouse densification to optimize supply chain management and maintain competitive advantage in the growing yet price-pressured European cereal market.
Read Original Article — Read the full article on the publisher’s site.
In the issue of week 37, 2026: JD.com’s Physical AI and Integrated Platforms Fuel Supply Chain Revolution
Tags: logistics, automation, warehousing, high-bay, supply chain, investment