The New Supply Chain Battle: AI Discoverability
· Source: supplychaindigital.com
In short
AI adoption is transforming B2B sourcing with 66% of UK senior decision-makers now using AI tools like ChatGPT and Copilot to find suppliers, and 90% trusting AI recommendations. This shift positions AI ahead of traditional channels like LinkedIn and industry publications, creating a binary visibility challenge where only five brands dominate 80% of AI recommendations in any given B2B category. Suppliers must optimize for AI discoverability while maintaining transparent content strategies to remain competitive.
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In the issue of week 48, 2025: Agentic AI Revolutionizes Supply Chains with Real-Time Control and Resilience
Tags: sourcing, discoverability, suppliers, procurement, marketing, automation