Former Coca-Cola Transportation Leader Rob Haddock Joins FourKites' Strategic Advisory Council
· Source: businesswire.com
In short
FourKites has appointed Rob Haddock, a former Coca-Cola transportation leader, to its Strategic Advisory Council. Haddock brings decades of supply chain operational expertise and will provide guidance on product innovation and market expansion. His appointment aligns with FourKites' evolution into an Intelligent Control Tower platform that uses AI and digital twins to autonomously manage supply chain operations.
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In the issue of week 38, 2025: Agentic AI Drives Autonomous Supply Chains with Measurable Cost and Speed Gains
Tags: logistics, automation, visibility, planning, optimization, AI