Why Coupa Acquired Category Management Specialist Cirtuo
· Source: supplychaindigital.com
In short
Coupa has acquired Cirtuo, a Croatia-based firm specializing in AI-powered category management, to enhance its Total Spend Management solution. The integration aims to bridge the gap between strategic procurement planning and execution, offering tools like Guided Category Strategy and Initiative Management. This move supports Coupa's vision of autonomous procurement and is already trusted by global brands like Walmart and Johnson & Johnson.
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Tags: procurement, AI, category-management, supply-chain, automation, strategy