How Maersk and Coca-Cola Harness AI in the Supply Chain
· Source: fooddigital.com
In short
Maersk uses digital twin technology to create virtual models of terminal operations, enabling predictive scenario planning and supply chain optimization. Coca-Cola employs machine learning in its Customer Demand & Supply Planning system to forecast sales demand and improve distribution efficiency. Both companies demonstrate how AI integration helps navigate trade disruptions and maintain operational resilience in volatile global markets.
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In the issue of week 40, 2025: Agentic AI Accelerates Autonomous Supply Chains Amid Energy and Security Challenges
Tags: logistics, forecasting, automation, optimization, digital-twin, planning