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PepsiCo India scales AI, automation across farm-to-shelf operations

· Source: storyboard18.com

In short

PepsiCo India is embedding AI, data analytics and automation across its value chain, from digitised potato procurement and satellite-based crop intelligence for farmers to connected factories, smart warehousing and AI-enabled transport control towers. The company is also extending digital tools into its go-to-market operations through salesforce automation, geo-tagged retail execution, AI-powered image recognition for its Perfect Store programme, and WhatsApp-based retailer engagement. Executives frame the initiative as building a digital backbone from seed to shelf to improve agility, decision-making and long-term value for farmers, customers and consumers.

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Tags: supply chain, logistics, warehousing, automation, agritech, retail

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