ET Soonicorns Summit 2025: From AI-led demand forecasting to meat sentiment—why Licious built its own supply chain
· Source: economictimes.com
In short
Licious co-founders Vivek Gupta and Abhay Hanjura discussed their decade-long journey building India's D2C meat unicorn at the ET Soonicorns Summit 2025. They emphasized owning the entire supply chain to ensure quality control in the fragmented $55 billion meat market, avoiding quick commerce due to high wastage risks. The company uses AI for neighborhood-level demand forecasting, reducing wastage and enabling 30-minute delivery for 40-50% of customers while maintaining product freshness.
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Tags: forecasting, logistics, automation, supplychain, wastage, delivery