New Locus Survey Finds Shifting Shopper Preferences Are Creating New Retail Logistics Pressures
· Source: prnewswire.com
In short
A new survey by Locus of 1,000 U.S. consumers reveals that while delivery speed remains important, shoppers are increasingly prioritizing reliability, flexible delivery options, and seamless returns. The study also highlights how AI shopping tools are reshaping consumer behavior, with 45% of respondents using AI for online shopping, leading to greater brand discovery and higher purchase volumes, which adds complexity to retail logistics and demand forecasting.
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Tags: retail, logistics, AI shopping, consumer survey, returns, delivery