Coca-Cola's AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad
· Source: adweek.com
In short
Coca-Cola is continuing its investment in generative AI for holiday campaigns after last year's AI-generated Christmas ad became the top-performing global Christmas ad according to Kantar research. The company's global head of generative AI stated they are embedding AI throughout the organization rather than creating separate departments, and are now applying AI to research and development, supply chain, and knowledge management.
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Tags: supply chain, marketing, automation, innovation, operations, efficiency