How to shape the future of AI in consumer products | EY Indonesia
· Source: ey.com
In short
Consumer products companies must prepare for a range of AI scenarios by planning and adapting their strategies to drive innovation, efficiency, and resilience. EY outlines four future scenarios for AI in consumer products by 2030, highlighting diverse impacts ranging from transformation to market concentration. The article recommends a six-step strategic process to build foundational readiness, implement AI with measurable results, and scale responsibly to capture long-term value.
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Tags: consumer, products, AI, strategy, forecasting, automation