The Missing ROI: How Middle-Market Enterprises Can Salvage Failing AI Platforms
· Source: streamlinefeed.co.ke
In short
Despite AI dominating corporate strategies in 2025 and 2026, 95% of enterprise AI pilot programs fail to achieve commercial objectives, with 74% of corporations unable to move beyond proof-of-concept phases. The article analyzes the systemic 'learning gap' where generic AI tools are forced into proprietary workflows, and introduces BCG's three-phase maturity framework (Deploy, Reshape, Invent) to help middle-market enterprises salvage their AI investments. It emphasizes that middle-market firms, particularly in emerging economies like Kenya, must prioritize platform elasticity and deep integration over raw computational power to achieve meaningful ROI.
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In the issue of week 26, 2026: AI Orchestration and Real-Time Automation Revolutionize Supply Chains and Logistics
Tags: AI, ROI, supply chain, middle-market, logistics, enterprise