Watch: How AI Is Transforming Demand Planning at Bayer
· Source: supplychainbrain.com
In short
Bayer has implemented an AI-powered demand-planning tool from OMP to improve forecasting accuracy and create touchless planning processes. The company customized the platform to leverage real-time retailer consumption data, developing a sell-in/sell-out forecasting model. Bayer plans to extend the software to cover supply-side planning as well, with OMP serving as its global partner for enterprise-wide supply and demand planning.
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In the issue of week 12, 2026: AI-Driven Automation and Control Towers Deliver New Supply Chain Breakthroughs
Tags: demand, forecasting, planning, AI, pharmaceutical, optimization