India’s e-com boom puts fulfilment and returns under the microscope
· Source: itln.in
In short
India's e-commerce market is rapidly expanding beyond metropolitan areas, driving logistics networks to position inventory closer to demand and optimize delivery and returns processes. Key players like Blue Dart, Emiza, and Shiprocket are leveraging AI and technology to reduce failed deliveries, improve return handling, and enhance operational efficiency amid rising market complexity. The evolving fulfilment model emphasizes distributed warehousing, predictive analytics, and customer-centric solutions to meet growing demand while managing costs and sustainability challenges.
Read Original Article — Read the full article on the publisher’s site.
In the issue of week 40, 2026: Supply Chain AI Advances, but Data, Governance and Capacity Set the Pace
Tags: e-commerce, fulfilment, returns, logistics, inventory, warehousing